Gold in the Cannes Young Lions competition.
Art Director: Caroline Sierra-Bornais.
We also scored bronze in rosé drinking at Cannes.

The Brief: In 24 hours, create a print ad that encourages caregivers to get involved in Youth Mental Health Canada — an organization that supports a hands on approach in addressing mental health issues for Canadian youth.

The Idea: The first place most vulnerable youth turn to is Google. But Google can’t offer personal advice or know what that child is really going through. That’s why we want the adults in their lives to be the first point of contact instead.